After more than two years of hard work, Rinro Curtain Wall Consultant finally successfully registered the Rinro (Ninglong Curtain Wall Consultant) trademark!
Rinro established its brand awareness from the first day of business registration. We spent a lot of effort to maintain the company's website, design qualifications and brand names. In terms of the effect of corporate brand communication, a trademark that is closely related to corporate image is the focus of all brand communication work.
　　经过两年多的努力，凝龙幕墙咨询终于成功注册了Rinro(凝龙幕墙咨询)商标！
　　Rinro(凝龙幕墙咨询)从企业注册第一天开始就建立起了品牌意识。我们花了颇多的精力来维护公司网站，设计资质及商标品牌。从企业品牌传播效果来说，一个与企业形象息息相关的商标是所有品牌传播工作中的重点。

The trademark registration of Rinro also took a lot of twists and turns road. While entrusting the first agency service company to register the company, Rinro also commissioned the LOGO design company to design the LOGO logo, as shown below. :
　　Rinro(凝龙幕墙咨询)的商标注册也是走很多曲折的路，在委托第一个代理服务公司注册企业的同时，Rinro(凝龙幕墙咨询)同时委托了LOGO设计公司设计了LOGO标识，如下图：

The URL for consultation on the curtain wall is also rinro.com. Both are consistent, and many of the world's most famous trademarks are textual symbols such as Lenovo in the IT industry and SOM in the architectural design consulting industry. After several considerations and communication, we removed the LOGO design and left only the English and Chinese symbols. At the same time, we also found a strong agency company responsible for the registration of new trademarks.
The new trademark is adjusted to this:
　　因凝龙幕墙咨询的网址也是使用rinro.com，两者是一致的，而且世界上非常著名的商标很多都是文字符号，如IT行业的联想lenovo，建筑设计咨询行业的SOM等。几经考虑及沟通，我们删除了LOGO图案，只留下了英文及中文符号，同时也找了家实力比较强的代理公司来负责新商标的注册。
　　新的商标调整为这样：

Yes, very similar. However, after searching and verifying the agency service company, it was found that the registered address of the company was inconsistent with the trademark address, and he did not formally use his trademark in actual work. Therefore, the agency service company proposed a very radical plan: "Withdrawal of three", that is, the registered trademark held by the other party constitutes the actual situation of stopping use for three consecutive years and applies to the Trademark Office for canceling the use of the RINPO trademark of the other party.
After understanding and learning, we also know that the basic function of a trademark is to distinguish the source of the goods or services, that is, the relevant public establishes a specific connection between a specific product and a corresponding product provider through a specific logo, so that consumers can easily recognize the brand. Shopping, thereby reducing consumer search costs and maintaining a normal social economic order.
Second, the Supreme People's Court stated in the (2010) Zhixingzi No. 55 Administrative Ruling that the purpose of the “repeated use for three consecutive years” repeal system “is to activate trademark resources, clean up unused trademarks, and revoke just means rather than ends”. 
This time, the application also paid a considerable amount of money. At that time, we were also uneasy, because we did not have 100% certainty to withdraw the other party's right to use the trademark, nor did we have the confidence to win the registration of this trademark. The good news is that after several months of waiting, the other party’s trademark was finally withdrawn by the Trademark Office.
　　是的，非常类似。但经过代理服务公司的搜索查证，发现这个企业的注册地址与商标地址不相符，且在实际工作中没有正式使用他的商标。因此代理服务公司提出一个很激进的方案：“撤三”，即以对方持有的注册商标构成连续三年停止使用的实际情况，向商标局申请撤消对方企业RINPO商标的使用。
　　我们经过了解学习，也知道了商标的基本功能在于区分商品或服务的来源，即相关公众通过特定的标识将特定的商品与相应的商品提供者之间建立特定的联系，从而便于消费者认牌购物，从而降低消费者的搜索成本，维护社会正常的经济秩序。
　　其次，最高人民法院在(2010)知行字第55号行政裁定书中曾明确“连续三年停止使用”撤销制度的立法目的“在于激活商标资源，清理闲置商标，撤销只是手段，而不是目的”。
这一次的申请也付出一笔不小的费用，我们当时也是忐忑不安，因为我们也没有百分之百的把握来撤消对方的商标使用权，也没有十足的信心来赢得这个商标的注册。好消息是，经过几个月时间的等待，对方的商标终于被商标局给撤消了。