LV's new storefront does not even take the luxury style, using stainless steel bricks as the exterior wall, this time it is low-key!



店铺作为品牌与消费者直接面对面的地方，其设计的重要性自不必多说，而「门面」更是代表着品牌最直观的形象。

今天为大家介绍的是两个相连的奢侈品店铺，同样都是用「砖」做外立面，却分别用不锈钢砖和红砖带来不同的风采。

As a place where the brand and consumers directly face each other, the importance of its design needless to say, and the "front" represents the most intuitive image of the brand.

Today, I will introduce you to two connected luxury shops, both of which use "bricks" as the facades, but use stainless steel bricks and red bricks to bring different styles.

两个外立面都由建筑事务所 UNStudio 负责设计，由 Ben van Berkel 和 Caroline Bos 于 1988 年创立，专注于建筑、室内建筑、产品设计、城市发展以及基础设施项目。

Both façades were designed by the architectural firm UNStudio, founded by Ben van Berkel and Caroline Bos in 1988, focusing on architecture, interior architecture, product design, urban development and infrastructure projects.

两家店铺都位于荷兰阿姆斯特丹的 PC Hooftstraat 购物街上，这里以高端精品店和艺术创意闻名，屡获大奖的 UNStudio 在这次的设计上也是丝毫不含糊，一起来看看吧！

Both stores are located on the PC Hooftstraat shopping street in Amsterdam, Netherlands. It is famous for high-end boutiques and artistic creativity. The award-winning UNStudio is also unambiguous in this design. Let's take a look!

以前我们看到的 LV 旗舰店都是极尽浮夸之能事，怎么显眼怎么来

The LV flagship stores we have seen before are all very grandiose things, how can they be conspicuous?

而这次却一反常态，乍一看以为是普通的灰砖，可这隐约透露出来的闪光是怎么回事？细看才知道，是「不锈钢砖」啊。

第一层嵌有玻璃的不锈钢砖外墙，既在视觉上增强了质感，又使墙面拥有透明性，精巧的细节创造了独特的店面体验。

不锈钢砖有两种铸造尺寸，正方形与长方形交替排列，避免了沉闷。

二楼过渡到传统荷兰联排别墅使用的黑色外墙砖，与下层形成虚实的对比。中间还夹杂了一些白色不透明的玻璃镶嵌物，为整体增加了亮点。倾斜的钢制窗框十分优雅又不失动感。

三楼是公寓，公寓入口大门是由不锈钢砖制成的暗门。

But this time, it was uncharacteristically. At first glance, I thought it was an ordinary gray brick, but what happened to the faintly revealed flash? Only by looking carefully, it is a "stainless steel brick".

The stainless steel brick exterior wall with glass embedded on the first layer not only enhances the texture visually, but also makes the wall transparent. The exquisite details create a unique store experience.

Stainless steel bricks have two casting sizes, square and rectangular alternately arranged to avoid dullness.

The second floor transitions to the black exterior wall tiles used in traditional Dutch townhouses, forming a virtual contrast with the lower level. There are also some white opaque glass inlays in the middle, adding a bright spot to the whole. The slanted steel window frame is very elegant and dynamic.

The third floor is an apartment, and the entrance door of the apartment is a hidden door made of stainless steel bricks.

其中嵌有不透明的玻璃，确保了公寓入口区域的私密性，钥匙孔集成到了砖块内。

不锈钢的门把手和门铃也经过定制设计，与整体的里面外观融为一体。

Opaque glass is embedded to ensure the privacy of the entrance area of the apartment, and the keyhole is integrated into the brick.

Stainless steel door handles and doorbells have also been custom-designed to blend with the overall interior appearance.

就在隔壁的时尚品牌旗舰店，灵感源自于柔滑的时装布料，在红砖墙内嵌入了三个弯曲的玻璃盒子。以流畅的姿态，将时尚与建筑合二为一。

In the flagship store of the fashion brand next door, inspired by silky fashion fabrics, three curved glass boxes are embedded in the red brick wall. With a fluent attitude, it combines fashion and architecture into one.

值得一提的是，这次的承建商 Wessels Zeist 在几年前也负责了 Chanel 荷兰旗舰店「水晶屋」的外墙施工。

这个项目中的三个玻璃盒子都是在工厂组装好后运到现场，边缘的细节经过精心设计，用硅胶将弯曲的玻璃板和直的玻璃板连结到一起。

It is worth mentioning that the contractor Wessels Zeist was also responsible for the exterior wall construction of the "Crystal House" of Chanel's flagship store in the Netherlands a few years ago.

The three glass boxes in this project are all assembled in the factory and shipped to the site. The details of the edges have been carefully designed. The curved glass plates and the straight glass plates are connected together with silica gel.

覆盖的不锈钢材料可以保护玻璃边缘免受损坏。

安装好后，在 GRC 面板的顶部添加刚性绝缘层，然后将红砖粘贴到绝缘层上。

三块玻璃板如同透明的布料从高处向下流动，创造出高挑的视觉空间，兼具美学和功能性。

在视觉上带来极大的享受，可以说是「如丝般顺滑」了。

The covered stainless steel material protects the edge of the glass from damage.

After installation, add a rigid insulation layer on the top of the GRC panel, and then paste the red brick on the insulation layer.

The three glass plates flow down from a high place like a transparent cloth, creating a tall visual space that has both aesthetics and functionality.

It brings great visual enjoyment, which can be said to be "smooth as silk."

这两个项目的灵感都源于高级时装，而无论是高定还是建筑，其实都融合了设计者对于工艺的不懈追求，能把砖墙设计的如此新颖，也算是事务所对高级定制设计的致敬了。

The inspiration of these two projects is from high fashion, and whether it is haute couture or architecture, they are actually integrated with the designer's unremitting pursuit of craftsmanship. The brick wall design is so novel, it can be regarded as the office's high-level custom design. Salute.

文章来源：一起设计